Ebay
Fancy yourself as an Ebay seller , or
a newbie wannabee shopkeeper ? Then read on , we've been there ,
we've got the badge twice !
It started out as the first auction site , in the
early days of the internet , by starting earliest they managed to
corner the market ! Many other auction sites have followed but most
find it's too late . The success of Ebay may not be all that good
news for it's merchants , as like any large business they can take
you for granted without providing the excellent customer service
and lower costs (even free costs) of some of the smaller competing
auction sites .
Why List On Ebay
Numbers - it's all down to traffic , most people visit
Ebay than all the other auction sites combined , you can reach the
whole UK even the world , there's no coding (unless you want to
spirce up your listings with html) , when used with Paypal you can
be selling your stock inventory (or junk around the home) in minutes
. So no wonder many find it so compelling .
Pitfalls
The biggest stubling block is their (in our opinion)
huge charges ! they have ramped these up since the early days so
it is virtually impossible to make any kind of profit from goods
you would source from the wholesaler for reselling . 99% of goods
are lossleaders , that is , items that are selling for less than
a profit to get you to become a customer !
Of course if you are not a business , or looking to
sell second hand stuff you can make some cash profit , but generally
speaking new stuff (unless you import from China) is unlikely to
return a profit on individual items .
Free Listing Days
Ebay knows there are lot of potential businesses holding
back from using their services , because of their listing and final
valuation fees , which is why they occasionally do a "free
listing" promotion , these days however they tend to not even
offer totally free listings but a reduced rate listing for 1 day
- whereby you can test the water .
Ebay Shops
During 2006 they ramped up their fees by a whopping
40% and reduced the prominency of the Ebay listing results in the
main Ebay searches . Many Ebay shops shut up their ebay presence
- even powersellers went out of business overnight .
It is this inflexibility that makes turning a profit
on Ebay an unlikely proposition especially for unsavvy new startups
.
Nightmare Experience
Recently we like many businesses closed our Ebay shop
for about a year then thought maybe things had improved so went
back and opened the shop , this time as a featured Ebay shop , which
was on a free for a month promotion . However in the small print
(and without warning during the ordering process) they slapped on
the full amount . Further more they would not allow even a prorata
reimbusement if we were to downgrade to the Basic Ebay shop ....
Gone are the days , it would appear of reasonable assistance !
Being Optimistic
OK so they kick you about a bit ! They do it because
they know they have 1 valuable asset that is not available anywhere
else - TRAFFIC , the millions of shoppers who use Ebay around the
world everyday are oblivious to hardships imposed on the merchants
, and as long as there are there shoppers , merchants will have
to put up and shut up with the continuous squeezing of their advertising
coffers .
The Ebay market is huge if you managed
to get a popular item by hook or crook that is a fraction of the
RRP , that you can sell dirt cheap then you can of course make it
big , but don't try selling ice to the eskimos .
Final Note
Why not join our forum
and discuss Ebay and other topical issues . Perhaps you feel you
have been treated unfairly and need some counselling ! or are a
young entrepeneur wanting to bang your drum about your Ebay successes
- we'd love to hear from you (and so would our site visitors) .
We will be adding more on our own experiences of buying and selling
on Ebay ,,,, watch this space ...
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